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On this episode, I share 7 health and fitness truths I've learned through 500 episodes of the 40+ Fitness Podcast. And of course we have to celebrate. We get into the history of the show and the process we use to make each episode happen.
This episode of the 40+ Fitness Podcast is sponsored by Haka Life Nutrition, the maker of GLX3, I am really glad to have Haka Life Nutrition as a sponsor. Omega-3 is one of the few supplements I take regularly. But even with years of experience and having interviewed hundreds of experts in the health and fitness field, I have struggled to find a great solution, until now.
We all know farm raised meat doesn't give us the right balance of Omega-3 to Omega-6, and that Omega three helps reduce inflammation, which reduces joint pain and is heart healthy. Getting enough omega-3 isn't as straightforward as it should be from the mercury in the fish to poor production controls, it's really hard to find a high quality product that gives you what you're after. That is until GLX3.
Made from green-lipped mussels from New Zealand. This is the only natural source of ETA. I'm not even going to try to pronounce the full name. This version of Omega-3 is particularly effective at reducing inflammation and therefore reducing joint pain. That's why my wife is taking it now. I take it for heart health. Go to Hakalife.com/40plus and use the discount code 40plus to get a buy one get one free deal on your first order which gives you a two-month starter supply. GLX3 is my go to Omega-3 supplement going forward. It can be yours too by going to Hakalife.com/40plus and be sure to use the discount code 40plus for the BOGO deal.
I'd like to share with you the seven health and fitness truths I've learned over 500 episodes of 40 plus fitness I call this your wellness systems.
1) S – Start inYour Head – Mindset.
Everything starts with good mindset. If you keep listening to this podcast all the way to the end, you're going to hear some of my clients talk about their journey with 40 plus fitness and some of the things that they've gone through.
And you're going to hear a lot of them talk about mindset. One of them even called me like a psychologist. I, for the record, not a psychologist, but they recognize that sometimes they're their own worst enemy. And if we don't get out of our way by clearing our mindset, getting the right mindset, we're not going to get where we need to be. You'll also hear them talk about things they learned or being concerned about things, that's another part of this to change, you have to be open to change.
You have to open your mind to learn things and potentially unlearn some things. And you'll hear that not everyone believes in themselves. So we have to get rid of those limiting beliefs. We have to overcome them and we overcome them through mindset practices. I hope you'll listen to the end because it will solidify how important most of the things that we're going to talk about mindset in health and fitness are.
To change your mindset, you have to set your GPS.
G is for grounding, and that's where you set your vision and your why. You're why has to be really, really emotional and your vision has to be clear enough so that you know that you're moving in the right direction. P personalize things, know where you are now, and and set yourself up for having the goals in place, the smart goals, so that you can take those steps in the right direction and know that you're progressing and then the S in GPS stands for being self aware. What obstacles are ahead of you and what pace should you go? Knowing yourself, knowing what's happened to you in the past is going to allow you to see what could happen to you in the future. And so you have to look at where you are and you have to get your your head right. And you do that by setting your GPS. And if you have a well set GPS, it makes this a lot easier down the road.
So. How do we do this? Well, oddly enough, mindset is less about what you do. It's about slowing down. It's about being present. You have to get clear about where you're going, where you are, why you want to be there, and then you set your pace. And you can only do that if you slow down and put those pieces in place. Too many people want to come in and start with strategies. They want to come in and start with a diet.
What diet should I be on? What exercises should I be doing? And that's the wrong question. The first question you have to ask is, is my mind set where it needs to be for me to be successful in the end? So S. start with your head, mindset.
2) Y – You.
And this whole journey is about you. You have to do the work, you have to drive the car. There's no Scotty on the Enterprise that can beam you where you need to be.
You've got to get in the car and you've got to drive there and you have to do it for yourself. No one else can do this for you. Even if you hire a coach, even if you get the best diet in the world, you have to do it. You have to act. So you first and foremost stands for you have to do the work.
And the other part of you is that you are unique. So what works for me may not work for you So you have to do a self-experiment to find out what your solution is. We call it n=1, and that's in the sampling language where the sample size for our test is N=1. So you are the one. You are the one you're working for. You're the one that needs to do this. And so through practice, trial and error, you're going to learn things that work and you're going to learn things that don't.
So you keep what works and you ditch what doesn't. Now, how do you do this? I'm going to say, oddly enough, again, you might also be the problem, most of the people have knowledge. They know what to do. They just haven't done it. They haven't put it in place and they haven't been consistent. They lack the determination and the discipline to stick with it. So you might need help. That self-awareness we talked about in the s setting, you're setting your GPS.
You have to be self aware. You have to know, OK, is there something I can do on my own? And if you struggled in the past, you're going to struggle again. And that's something for you to strongly consider as far as either hiring a coach or having an accountability partner. So you have to decide when it's the right time for you to do this, because you have to do the work and you have to stick with it and you have to find what works for you.
And if you don't do that, you're not going to be successful. So all of this starts with mindset. And then you.
3) S – Sustainable Lifestyle.
If you ate nothing but bananas for a month, you'll lose weight. But then what? If you went on a 30 day no sugar challenge, you'll lose weight, but then what? The problem with most diets is they're not made to be sustainable, they're not sustainable ways of eating. Nobody's going to want to stay in Weight Watchers for the rest of their lives.
But that's how their program is set up. You go in for your way and you count your points and you go and go and go and go. Now, my clients learn that you don't actually have to be on 24/7, 365, but you know where the road is. And you know, when you're taking a detour and you know that you have to get back on the road, that's sustainable. It allows for those moments when you have to do something off plan and then you can get back on plan.
OK, and for a lot of people, when they go off plan because they don't know where their road is, they don't get back to it soon enough and they gain all the weight back. And you don't want to do that. So how do we do this? Well, the first thing you do is you make the road very easy to drive. If you have very good expectations and you pick a pace that makes sense for you, you'll get there.
I had a potential client reach out to me one time and we were chatting on email and she told me, I need to lose 70 pounds. And so I said, OK, how long would you like to take to lose that 70 pounds? Now I'm thinking in my head that's at least a year long project for most people, maybe a little bit longer for her. I don't know. She was a little older. And so I said, OK, you know, what's your thoughts on that?
And she said, well, my daughter's wedding is in two months and I want to lose 70 pounds before her wedding. Now, could I have helped her lose 70 pounds before her wedding? Probably not, but we could have gotten really close. But then what would have happened? She would have gained it all back because she wouldn't have set herself into a sustainable lifestyle that was built on habits that she could keep for the rest of her life, we would have just put her on a killer diet, had her busting her butt.
if she started to plateau, we would push harder. We would go lower. And that's not sustainable. That's not how we build a program that works for you. You have to find a sustainable lifestyle, a way of eating that you can eat almost all the time with the occasional detours. So maybe you want to go spend a weekend or a week at Disneyland or Disney World. And that's your splurge week. Fine. Go that's your detour.
The road is right there when you get back the next Monday and you have to get back on it. But you do that because, you know, there's a sustainable lifestyle and you've built a road, but you know where it is and you know how to stay on it when you need to.
This episode of the 40+ Fitness Podcast is sponsored by Haka Life Nutrition, the maker of GLX3, you know, the benefit of Omega-3 reduced inflammation, which helps with joint pain and heart health.
And, you know, you're probably not getting enough from your diet, but then you read about the mercury in fish or how the fish oil supplement you bought at Costco or Wal-Mart might be oxidized and rancid. Not good. Then you look into a plant-based solution and find it isn't very bioavailable or krill oil, which is much more expensive and isn't really sustainable. GLX3 is very different. It's from sustainably farmed green lipped mussels in New Zealand.
The 17 omega-3s found in green lipped mussels include ETA, which is not found at any fish oil. What is ETA? Not to bore you with the science, but it has been shown to be very effective at reducing inflammation and pain. Haka Life Nutrition has paired this oil with New Zealand olive oil and vitamin E to make a very unique Omega-3 supplement. I think it's brilliant. Mussels are at the bottom of the food chain and have a short lifespan so they aren't as susceptible to mercury contamination and they don't starve out other species when they're farmed in open water.
Haka nutrition is meticulous about their sourcing and encapsulation of GLX3. Each bottle is traceable all the way back to the place, date and time of harvesting to ensure you get the best quality Omega-3 product on the market. They offer a full 90 day guarantee. Go to Hakalife.com/40plus and use the discount code 40plus to get a buy one get one free deal on your first order, which gives you a two month starter supply.
GLX3 is my go to Omega-3 supplement going forward. It can be yours too by going to Hakalife.com/40plus and be sure to use the discount code 40plus for the BOGO deal.
4) T – Training.
This one is actually shifted quite a bit for me in the past six years. I used to really think that function was everything. I would see people doing things that weren't functional in the gym, you know, just getting big and bulky. And that wasn't really doing them a ton of good. I would see people doing things that 3weren't really changing their body and again, just really not functionally good. But I've come to realize over the last six years that I am kind of unique myself.
And a lot of people aren't like me. A lot of people aren't driven to go to the gym and get sweaty every day and do those kind of things for particular fitness purposes. So they wouldn't do it. They just would not go to the gym straight away. And so what do we do? Well, start with something that's enjoyable and a lot of people need to do that. That can be going for a walk in nature. It can be getting on the floor and playing with your grandchild.
Things that are functional can also be fun, but don't necessarily think you have to do a bunch of stuff you don't enjoy just for the sake of function. Now, later on, which you're going to find, is that you need to start looking at the relevance of your fitness. So it's great you can get on the ground and play with your granddaughter and get back up, but your grand kids are going to get bigger and you're going to need to be able to lift her and move her around and do different things with them.
So, you know, you're going to need to get stronger. You also know as you get older, certain things are going to happen. You're going to lose some muscle, you're going to lose some bone density. Those can be some problems that will keep you from doing the things that you love. So maybe putting in some training that will help you maintain strength, that will help you maintain bone density are worth it. Now, I've said often on the show, and I've said it often in many places, that I want to be able to wipe my own butt when I'm 105.
So that means my legs need to be strong enough for me to stand up off of the toilet after I squat down. I have to have the dexterity to turn around and do the business. I have to be able to take care of myself. And to do that, I might have to do some exercises that are just not all that fun for me. But they are relevant to who I want to be and they bring me joy because they allow me to do things that I enjoy.
So if you're struggling with a fitness program, it's easy go ahead and start with something you enjoy. And then as you're building your fitness, start looking for those relevant things that you need to do the things that you enjoy doing or that maybe you're no longer able to do. I've seen clients that wanted to go back and play tennis, go back and play tennis. So it's doable. All of this is doable. You can go back, you'll hear one of my clients later on talk about how he's doing things he was doing he could do ten years ago.
He feels younger and that's part of what training and losing weight can really do for you. So as you're looking at training and if you don't like going to the gym, if you don't like resistance exercise, if you don't like sweating, at least start with something you do enjoy that's going to give you some fitness benefit and then proceed from there.
5) E – Eat Real Food.
This is one of the most important ones out there, they're all important, don't get me wrong, but this is where so many people screw up.
There's food and then there's stuff we've been told is food, and I'll say in the grocery store, 99% of what's in there is not real food. They don't call it a food store, they call it a grocery store, and then that's probably why they want to put other stuff in there. That's not real food. So what is real food? Real food was alive at one time, typically when you buy real food, there's no ingredient list required.
You know, if you go and you buy a chicken leg, you know, you just bought a chicken leg, if you buy a chicken breast, you know, you bought a chicken breast. And the only thing they have to tell you is skin on, skin off, bone in, bone out. That's all they really have to tell you. Are you buying a chicken breast fillet or are you buying a full chicken breast? That's all that's really out there.
Now, any other thing that's on that label where they're selling you, the chicken is seller stuff they just want. That's marketing stuff. So all these other things that are on there typically are just meant to market to you, you know, all natural vegetarian, chicken, whatever. OK, but real food was alive at one time. Typically real food does not come in a box bag jar or can. Now there are some exceptions. Frozen vegetables, frozen fruits.
Those were those are fine sardines and tuna and salmon come in a can. Those can be fine. So, you know, just realize, yes, there's some violations of rule. But I would say 99 percent of the time, if it's in a box, bag, can or jar, it's not real food and you should stay away from it. And that typically means the perimeter of a grocery store or better yet, go to your farmer's market. The better it lived, the better you will.
OK, now plants just grow. Now, they need to be nurtured. They need to be taken care of. But they've done so much with our plants through GMO, through crossbreeding, through all this different stuff that they've really and the way they're farming them in the soil, they've depleted the soil. So plants today aren't as nutritious as they were at one time. So look for opportunities to buy plants with no insecticides that they were ripe when they were picked.
And the easiest way to do that is to focus on organic and go with local and in season fruits and vegetables. That's the best way to do it. It can be a little bit more expensive, but go to the farmer's market, you'll find some deals, go to the grocery store when they're doing their clearance deals, talk to the person and produce and ask them, you know, when they put fresh stuff out, when do they change it out and take the older stuff out?
You can probably find some deals that way, but look for the organic whenever you can, because that doesn't have the insecticides on it. And typically it's non GMO, OK. Meat was an animal or egg or something like our fish. Look for animals and fish that were free, that were not farmed. Make sure that if you do buy them, try to go with organic because then they won't have the hormones to make them gargantuan and they'll have limited antibiotics, OK, they can give them some antibiotics when they're sick.
But unfortunately, with most of the farming out there, the animals are always sick. So they're always giving them antibiotics. It's almost like a precursor, almost like a vaccine. They're going to give them this this antibiotic just to keep the animal healthy, keep it alive. And that's just that. So try to avoid those things. When you are buying food, sometimes you do need to buy something that's slightly processed. So an example would be hamburger meat is ground.
That's technically a processing. But if you're buying good quality, it's the same. So look for non processed or minimally processed foods and just realize that most food goes bad. If you leave it on your counter for a week, most real food is going to go bad. So yes, you can find it in the freezer section unless some of these things will last longer, like chicken breasts you can buy in the freezer section, fruits and vegetables in the freezer section.
Most things, if you leave them out on your counter for a week, they're going to they're going to go bad, whereas you can buy a box of Twinkies and leave it in your cabinet for decades. And it's going to be the same. It's not food. OK, and then finally, artificial colors, sweeteners and preservatives are not meant for human consumption. They just aren't they weren't in real food. And when you see natural on the label or natural, it's a natural color, natural flavorings, that type of thing.
All that really means is that it exists in nature. That's not necessarily how they made it or how they got it. OK, so a lot of these things that they put in, the stuff they call food is basically the FDA hasn't really studied it. So they just say, OK, based on what we know, it's generally accepted as safe. And are generally recognized as safe grass and that part of that about that is we don't know, it's just OK, we don't think there's anything wrong with it.
Let's experiment on the human race and see what happens. And so a lot of these things, you know, there was a big outcry about saccharin stack and still on the market, there's things they know about red dye number, whatever. They know it's bad for us, but they don't take it out of food. They label it as a carcinogen. And that's the funny thing is a lot of these additives are on the carcinogen list. The FDA just doesn't know that they're bad enough to cause cancer, but they do know that they're cancer causing.
So just recognize that all this fake food may seem cheap, but it's really messing with you. So it's worth investing a little bit more and eat real food.
6) M – Moderation Threshold.
OK, now a lot of people may not know this, but the 80/20 rule that we hear so much about is called Pareto's Law. And what it really says is when you're doing something, a business is running or you're investing or anything else is that you're getting 80 percent of your results from 20 percent of your effort.
And the principle in that is that if you focus on what those 20 percent things are and you eliminate some of the other things, you can potentially improve your performance, be it athletic, be in business or whatever. That's the Pareto's Law. But in the diet culture, they've taken 80/20 to basically be this idea of moderation, where if you're on 80 percent of the time, you're going to do well. And that is not true for most people, particularly people over 40, OK?
It's wrong for several reasons. Let me go through a few of these. OK, first, most people aren't really good at gauging 20 percent. I was talking to a client and she was like, I'm really, really good during the week. So I plan my breakfast plan, my dinners, I have my precooked meals, everything's on. And then I get to Friday night and we go out to eat and I have a few glasses of wine and then I have dessert and then I blow the whole weekend, she said.
So, you know, I'm at 80/20. I feel pretty good about that. And I'm like, no, you're not at 80/20. You've messed up three days and you've done well for four. So you're more at 57/43. I mean, you're barely past break even. So that's why you're not seeing results. OK, so most people think 80/20 means taking the weekend off and then doing well during the week, but that's not anywhere close to 80/20.
Another problem that comes up with this approach of 80/20 is that they'll take that one step forward and then they'll take a step back. So an example would be, let's say you can go on to a 500 calorie deficit for eight days. And if we go calories in, calories out, a pound is about 3500 calories. So you're going to lose just a little more than a pound. But then you go way over for two days, like we say, with the wine and the desserts and then whatever goes on those other days.
And then there's also probably going to be some additional water because you're eating foods that are inflammatory. And so what ends up happening is you gain that pound or maybe a two pounds back so that step forward and a step back and you're a week down the road and you've actually accomplished nothing is really disheartening. It's really hard to keep motivated and stay determined and be persistent and consistent when all you see is a pound gone and a pound back. And that's what's causing it.
The other issue with this is that weight loss is more than that. Calories in, calories out. It's more than how much you eat. It's it does has a lot to do with the food choices you make. Are you getting the right macros for what you're trying to do? Are you getting the vitamins and minerals that you need so that you're fully nourished? So that your body feels safe, so your body feels comfortable to let some of that weight go, if your body feels like it's starving for something, you're going to eat more until you get what your body feels like it's missing.
So making sure you're getting good, nutritious food all the time is going to help you move forward. And if you're trying to do the 80-20 and you're not getting the nutrition for 20 percent of the time, your body is going to want to overeat a lot more. And that's going to that's going to fade away after you've done your 20 percent off. Also, 80-20 keeps your addictions going. So if you're addicted to sugar and you know you're addicted to sugar, you know, sweet tooth, you can say I'm a sweet tooth.
I love the sugar. If you know you're addicted to sugar, 80/20 can't work for you. Would you would you tell an alcoholic to drink 20 percent of the time and not drink 80 percent of the time? How well would that work for them? You wouldn't say we're doing the same thing with sugar. It's like I'll have my 20 percent on my sugar, but then you stay addicted. You still have that addiction and it just makes it so much harder to make this a sustainable lifestyle.
So if you want to make a change, you've got to get closer to the high 90s. And high 90s sounds like a lot, but it's one cheap meal per week, I mean, per month or you could take a whole day off per quarter. And so that's not a lot of time. But if you're trying to lose weight, you need to be in the high 90s. OK, 80/20 might work for you once you get to maintenance.
So when you get to a goal weight and you feel good and you're putting on muscle and you're getting stronger and things are working for you, 80-20 might be just fine. But when you're trying to lose the weight, you need to be in the high 90s. It's really the only way moderation is going to work for you at all.
7) S – Serve Yourself and Others
We need relationships, we need purpose, and we need passion, it's why we exist.
It's why we're on this earth. We need those to be whole. But you can't sacrifice without serving yourself in so many people, particularly moms. They were bred on this and dads, too, because, you know, I was working. I just had my thoughts where I had to provide I had to have, you know, this wealth and I had to be able to take care of my family. And so I was sacrificing self care for something else.
And we all do it at some level. And so the first step in serving yourself is self care, making sure you're doing the things your body needs. And second step is then nurturing relationships. If you have a good relationship, you nurture it, you take care of it, you water it. If you have a bad relationship, you prune it, you cut it away. Now, that's not always possible, but you need to be thinking about how the relationships in your life are impacting you and your ability to perform self care.
So this can be stress reduction or stress management, getting good quality sleep, having a gratitude practice, trying to find joy in your life, and then on inspiration, getting out and doing things that are exciting and fun for you. Life is meant to be lived. It's meant to be fun. It's meant to be full of joy. And the big part of the wellness model that a lot of us skip over because we're too busy with the weight loss and the exercise, we skip over actually enjoying ourselves, making the journey fun.
You know, if you looked at a trip and you were going to drive from California to Texas, you might dread that trip as a long drive. You know, for me, I'm about to travel back to the United States to see family and our total driving mileage. If you just plot it out on Google Maps is thirty over thirty seven hundred miles. OK, we're going to do that in a little over three and a half weeks. So that's a lot of driving.
But we're going to we're going to get to see our whole family. We're going to see everybody in our family, parents, grandparents, children, grandchildren, all of it. We're going to be able to do all of that. And that's why this is important to us. We want to have those moments now. What are some other things that are going on? Well, I have to stop sometimes. So I've picked stopping points to places that my wife and I have never been in the hopes that we can go do something together and have some fun ourselves.
So we'll potentially stop in and Memphis will potentially stop in. There's a little town in Ohio and then there's another little town in Georgia that will stop in and have a nice afternoon or dinner, do those types of things. So make sure you're doing things for yourself as well as helping others. We need the relationships. We need good relationships, and we need the passion and the promise and everything in our lives. So live today, but do it in a way that's healthy. Do it in a way that brings you joy and do it in a way where you can feel good about the journey.
Summary – Your Wellness SYSTEMS
S – Start in your head mindset. It really is that important. This is the first thing if you don't get this right, you will struggle.
Y – You have to do the work and you have to find what works for you. It's a journey. It's an experiment. It's something you have to do.
But you have to do it. You have to be active. You have to make these things happen. They won't just happen. You can't buy a diet book and lose weight. You have the to the diet, but you have to do it something that's going to work and you need to do something that's going to work for the long term, which is the next.
S – find your sustainable lifestyle. This is not a short term fix. You don't do it and then you're done.
It's all a part of a journey that's going to get you to a better place and then the next best place and then the next best place. And you're going to always be doing this, but you want something that's sustainable. So it's not this, lose it and gain it and lose it and gain it and lose it and gain it. That's not fun. That's not sustainable. You need a sustainable lifestyle to carry you through the whole journey of the rest of your life.
T – is for training. OK, you make it fun. Make it fun. Absolutely make it fun and then make it relevant. So find the functional things that are going to make your life better. They're going to make you able to do the things you enjoy doing for as long as you want to do it. My grandfather stopped playing golf when he was 80. He loved golf. He lived on a golf course for most of his life and here he was unable to play golf.
And it was really because he didn't do anything to keep his fitness and he lost what he loved. And maybe you feel like you're losing something that you loved or have lost something that you love. Try to get yourself back into a fitness mode that gets you there. So train fun, but also train relevant.
E – Eat Real Food. OK, that comes from a bag, jar, can or box. It's probably not real food. And I recognize I say that different every single time I say it, but it's true. Eat real food. That's what our bodies were designed to consume and get our nutrition from. So get the best quality real foods you can find.
M – Moderation Threshold. 80-20 won't cut it, if you're trying to lose weight. You need to be in the high 90s to be successful. The higher in the nineties you are, the more successful you're going to be. The more often you do that moderation thing, the slower your pace. So maybe in your sustainable lifestyle you do need a slower pace because you're not going to hit the high 90s.
Maybe you're just going to hit the 90s. Maybe you are going to be in a high eighties. Knowing yourself and putting yourself in the right place means you can set your moderation threshold to go the pace that's right for you. And then the final
S – Serve Yourself and Others. It really kind of in that order, make sure you're doing the things that you need to do for yourself and make sure that you're living the life you should.
All right. Let's start this off with a little bit about the history of the 40+ Fitness Podcast.
Some of you probably been listening since the very beginning, but many have not. And it found us along the way. I actually started working on this podcast in June of 2015. And what a lot of people don't know is that I actually had a podcast before this one called Internal Audit Mastery. That one I did 15 episodes and I was only getting about six hundred downloads per episode because I really didn't know the industry. I thought I was doing terrible when in fact I was actually doing quite well.
But I burned out and decided to go ahead and drop that podcast. And then a few months later, I decided to go ahead and start working on the Forty Plus Fitness podcast. So I started working on it in June and we launched our first episode in December, actually on December 6th, 2015. Now, as I was getting ready for this podcast, because that's you know, you're talking about a whole six months. What was I doing during that six months?
Well, I was I was doing coaching. I signed up for coaching with podcast Paradise. I signed up for a mastermind. And I was investing and growing the Facebook page, which was great for the launch. But Facebook shortly thereafter killed pages unless you want to pay to play. But I did build a really nice page and had that all built up. Now, we were launched on December 6th and my goal was to make a category called New and Noteworthy on Amazon Apple.
I wanted to make new and noteworthy by January 1st and I actually made that happen. Since then, I've attended two podcasts, movements and Keto Fest twice, and I did that in order to make the podcast even better. I met a lot of really cool people, learned a lot about podcasting, learned a lot, a lot about the business, learned a lot about nutrition, and that really gave me a lot of information. To make the podcast much, much better as we've gone along.
In fact, I can't even listen to the first few episodes without cringing. I've gotten a little bit better at this. So when I first launched, my goal was to have five episodes per week and each day would have its own theme. And then I even brought on clients. I started out with Sandra and she dropped out of training early so I didn't get the full 10 weeks with her. Then I started working with John, who I went to high school with, and his wife Tammy.
And I worked with them for a few weeks, 10 weeks, and they had great results. So it was really good practice. It kind of was proof that what I was doing was going to work for not just me, but other people. And I did that. Those five episodes per week for about four months. And let me tell you, it was it was a killer. I then broke that down to three and I was less stringent on how long those episodes took, which made a little easier.
But then I just decided, OK, I've done enough, I've learned enough, I've got my reps in and now I'm just going to do one per week. And I started that the beginning of 2018. I decided I wasn't even going to do bonus episodes. I used to do one a week and then I'd throw in some bonuses. But during 2018 I was working on writing my book and I just decided I didn't have time to do three a per week so I dropped it down to eight to one per week and that's served me very, very well.
I enjoy doing that. And then on Episode 451, which was September 14th of 2020, we brought on Rachel Everett, I refer to as Raz on the on the podcast. She's now my co-host. And you're going to get some inside the scenes stuff. If you're on the Facebook group, you can go to 40plusfitnesspodcast.com/group, and Rachel and I are recording some of this episode that you're going to hear today, we did a live to kind of show the setup of how this all works, how we put these things together.
OK, so that's kind of the history. The podcast has been around for about six years. And in that running, we were the first podcast out there for health and fitness for people over 40. I'm now happy to say there are several, but we were the first and we have been running the longest and we're also the largest. We get with over 500 episodes. We've had over 2.5 million downloads and every episode now gets at least 5000 downloads, a very few that fall below that line and some that are very much above that line.
And then the other thing is I've had on 311 guests out of those 500 shows, so it's still a solo shows a lot of other stuff that's gone on. But that's a lot of interviews when you consider that I actually read all of their books. I read every one of those books to make sure that I'm pulling out nuggets of value for you each and every week. And I make it easier on my guests because they know where we want to go.
They know we want to talk. And we're talking about what's in their book, which is really, really great. One of the and now I want to kind of shift and we'll talk about what goes into making a podcast, because I know when I first got into it, I thought it was just as easy. You know, there's audio files just put them together. But to get the sound, to get everything going, to get the right tone, to get the right people, to get everything working, there is there are quite a few moving parts. The question I get the most when people ask about the podcast is, how do you find your guests?
Well, I have a little inside secret that I'll share with you. I go to Amazon and that's where I love to get my guests. I will go on there and I will look for upcoming books that are coming out. And if the topic looks interesting, the title is interesting. I read a little bit about it, a little bit about the author, and I say, OK, this would be a good fit. You can actually sort Amazon and find books that are coming out in the future.
And so that's what I'll do. Or if I have a particular topic that someone wants me to talk about, you know, you've asked on the Facebook group or you've messaged me directly and said, hey, could you cover this or help me with this? I will actually reach out for people to do those discussions. But really, one of the other ways that I get it, it's kind of amazing when you start getting a little bit bigger in this industry, you start showing up on certain lists is I get over 4000 direct inquiries each year.
For people that want to be on the show, either their publicist is reaching out for them or they're reaching out. And to put that in context. I really only have about 40 guests per year. So you're looking at about 100 to one shot of being the guest that I'm going to bring on. But that said, through direct solicitation, Denise Austin's PR person reached out to me. Tony Horton's PR person reached out to me. And so I get a lot of direct inquiries and I basically can't even read them all because there's about a 10 day it's kind of crazy, 10 to 11 a day, sometimes more.
But I basically put those all in a folder. And then if I'm hunting for a guest, I might scan back over the last several and see if I see something that was interesting. Another place where I find topics is in forums. So I'll be on my fitness pal or I'll be on our Facebook group or a lot of other will Facebook groups sometimes read it? And if I see a question that's really interesting or a topic that's really interesting, I'll dive in.
But my favorite my favorite way to get topics is when you ask me a question. If you messaged me or you ask a question, the Facebook group, I can come up with a topic that's just for you, because guess what? It's not just for you. It actually is for everybody. So if you have questions, you have topics you want me to cover, reach out. Now, some people will then try to give me particular guests to go after.
And I and I often do. But there are certain guests that are just not interested in podcasts unless you're Joe Rogan. And they're just they feel they're bigger. They are on the TV markets. They feel the TV is a better exposure for them and they really just don't want to give a podcast the time of day. And so there's some I'm just not going to be able to get and I just have to live with that. There's some I thought I couldn't get.
I reached out to Dr. X at one point and he didn't want to be on the show. And then, I don't know, a year later I reach out again. And he came on the show. So I will keep trying. If I see a book that's interesting, a best seller, if I see something you've asked me about in the past, I find a book on it. I'm going to cover it. So that's really how I get guests.
Now, someone asked in the Facebook group, do I always agree with the guest and have there been any something else going on? And I might just as this I love having on guests that have different opinions than me because I always learn something. Sometimes I learn them right, but I always learn something. So if I feel the guests can bring value to the to the podcast, I'll definitely have them on. I had an agent reach out to me one time, a PR person, and they wanted to they reached out about a book and the title of the book, the subtitle and everything about the description was that you could eat anything you wanted.
You just had to pay attention, a little bit of attention to your portion sizes and your calories in, calories out, and you're going to lose weight. And it was true. You're not going to keep it off. So when I mailed them back and I said, you know, I'm going to ask these kind of questions because everybody's tried calories in, calories out and failed at it. So why do they think it would work now? I never heard back from that PR person, so they obviously didn't want to get into a contentious situation.
So they didn't. And then I was reading one book by an author that I had actually reached out to. And when I got this book and pretty much he was just regurgitating the probably the textbook he had in college that was based on the standard American diet, the the government guidelines for what we should be eating. I canceled the interview. I just said, no, I am not going to get him on here when he's talking about eating basically the food that my plate or whatever they want to call it these days, the government standard for what to eat.
I was like, no, that's that's not going to fly for me. And I don't like the guy. So I definitely didn't want to get into a confrontation so I just canceled and didn't have that interview. And then I'd had guests on that I brought on and I gave them some questions, some points ahead of time, and they wrote out their entire answer and you could tell they were reading. It was really painful. But she had some good content.
She had some good information. So I kept that podcast. And then one time I did have a guest on and we were talking about a topic, that one I wasn't really comfortable with. But I thought, OK, I learned something and I did unfortunately something was wrong with my recording equipment and it didn't record my side of the conversation. So there was really no way for me to use what was there. And her side of the conversation was really messed up.
I could hear her, but it wasn't quality and I wasn't going to put it on the podcast. And I just told her I had to cancel. And because, again, the content wasn't something I was completely comfortable with, I just opted to not do that one. I went on to a different topic and a different guest. So there have been some times that interviews don't go the way as planned when I had Dr. Fong and Jimmy Moore on my podcast together for the first time, the first time they'd ever been on someone else's podcast together.
It happens to also be one of the biggest podcasts that we've had ever released. It did over one hundred and fifty seven thousand, I think, on YouTube alone. It was huge when I had them on the UPS, driver pulled up in his truck and our dogs went ballistic. Three of them just as loud and they would not stop barking. He was walking up and walking back. And so I had to stop, pause and go. And then another time on that same episode, we got to the end and I pushed the end of the recording and we kept talking.
We just kept talking. And Dr. Fong just I mean, the gold that was coming out of his mouth was just awesome. And then he was talking and he said, Did you catch that on tape, too? And I'm like, no. So what I did is I summarized what he had talked about in that episode. So you still got it, but you just didn't get it from Dr. Fong. Now, I used to interview using Skype and a thing called Ecan call recorder.
That was the way when I first started. And then there was some rumblings that Skype was changing their model of the way they work. And as a result, Ecan might not work. And I really couldn't take that chance. There was an up and coming company called Zoom. This is way before the pandemics. This is way before anybody really even knew who they were. It was a point where they were getting customers one by one. They literally called me and I got on a demo with them to discuss the software and discuss where that was going to work for my podcast and whether I want to use it for other things.
But I use Zoom and you can record the calls. And if I'm going to do something that solo or the bits that are just me talking, then I'll use GarageBand and it's free on my Mac computer and it does really well. When I first started doing my recording, I was using audible. And so if you listen to the early ones and then I mean not audible. I'm sorry, audacity. I was using audacity when I first started and I actually got a review that my voice was a little tinny.
And so I looked into other recordings. I started recording on GarageBand and it's much better. I use an audio Technica 8R twenty one hundred. It's about ninety nine dollars on Amazon. I own three of them. Some of them I like to travel with. I'll have one when I travel if I need to do any recording on the road. And then I have one here in my recording area, my desk at the gym and I have one at home on my desk.
So I have these around so that I have a microphone and a plug right into the computer. So it's not any other kind of soundboards and all of that other kind of stuff, I kind of try to keep it simple. OK, when I first launched, I had a professional company go ahead and do my intro and outro music. I gave them, I picked the music, got it. I paid I think I was using Ben Sound.
So it was just I had to acknowledge him somewhere in the show notes, which I did. You'll see that. And I paid them a good bit of money to go ahead and build me out the instro and outro because I want it to sound professional when people are going. And as I said, I wanted to make new noteworthy. I wanted to make this a professional podcast. And so I did do that investment really like those guys. But then because I've gotten more comfortable recording, because I'd gotten more comfortable with sound editing, I actually did the stuff.
I picked different music and paid for it. And this time I do it. I did it myself. I recorded it myself and I like it. I've asked on Facebook group if anybody really wants to change it and I didn't get much feedback that anybody did. So I've just kept it and it works. You know who I am, you know what's going on. And you know when the show's over. As far as sponsorships, I have started doing them a little bit more regularly with the downturn of covid, I lost a lot of my clients.
They just couldn't afford personal training during a period when they weren't making any money or were making a lot less money. And so I lost some clients and I needed to pay the bills. I'm still the breadwinner here, so I started taking on sponsorships. In the way that basically works is I have some resources that I go to, some I try to go to directly. Some come to me directly. But I go out and find companies that I actually believe in their products.
I think what they're selling, the services or the goods that they're selling, I can believe in them and I will go ahead and I will try the product. In fact, I'm trialing a product right now from time line that's called I forget it might appear. Yeah. it might appear. And it's basically food for your mitochondria. And so I've been trying theirs. And later this week I will record a short bit for that prerecorded sponsorship and I will put that and I'll send that over for their approval.
Once they approve it, then they've they've paid for a certain number of episodes and then that will go into each of those episodes. So when you hear a sponsorship, if the product's interesting to you, use the link that I give or and use the coupon code when you buy it. That's the only way they're going to know that I sent you there. So if you go to the link that they send you to, we know you went there.
If you buy it, use the coupon code. They know you bought it. And that's one of the really cool ways you can support the show. If you're needing something and we're talking about on the show, it really does help me if you're if you're using the sponsors. OK, now, when Rachel and I do our sessions, we usually do those on Monday afternoon. We will record that hello segment and the discussion segment. We do that on Zoom.
I record those actually. Again, if you go to the Facebook group you'll see back about a week a couple few weeks ago. You'll see where we did kind of a live of us doing exactly that recording, one of those sessions. And so it's, it's cool because I'll do the interview or I'll do the solo episode and then I'll share that with her and then she'll listen to it. We'll talk about some points we want to go into and then we'll do the recording part.
And that all takes us however long, you know, usually less than thirty minutes. But we end up talking about other stuff because we're friends. Anyway, I do that on Zoom. OK, so when I'm all done with this I have several files. OK, I have the interview file, I have the intro file, I have the, you know, the voucher stuff, all those different files, a sponsor file. So I'll end up anywhere from nine to thirteen files.
I send it off to a company called Bare Value. I think they bought the company I originally started with. When I launched, I was using a guy named Gabriel, didn't really have a name for his company, but he's I think he sold his client list or he got absorbed by bare value. Anyway, I load the files up for them. They do the audio processing, so they put all those files together. They level them out, they make them sound good.
And if somebody said something they shouldn't, then I can ask them to bleep it out. They put that put all that together for me and then send me a message. Let me know that that files available. Once the files available, I download it and then I upload it into a site called Happy Scribd. Now Happy has an AI, so they basically spit back a translated version of my a transcribed version of that, all those of that full episode.
OK, I take that then and I message my VA, Angela. So Angela's in the Philippines. Thank you, Angela. If you're listening to this, I really appreciate you. I could not do this without you. Angela will go through and she will clean it all up and she'll put the speakers on there. So it makes it really easy for me to then post it when it's time. So I end with full transcription of the full episode.
And then she's also been helping me with doing something because I do capture the video version of the recording when I'm interviewing the guests now. So on the interview shows there's a video and Angela has been helping me with the cutting those up into little clips. I share some of those on the Facebook group. So 40PlusFitnessPodcast.com/group. You can see some of those guests, see some of the videos, just like Golden Nugget little clips, you know, usually two or three minutes, four minutes long, something like that.
And then I've also started a new YouTube channel, 40plusfitnesspodcast.com/clips. And so you can go out there and see some of these are just kind of high points of the conversations I've had with these guests. Give you an idea and you can see how it was a zoom call. Basically, now I put it out there. Angela cleans it up, makes it look nice. Does a little stuff with a cover and all that makes it really nice, so you can check out those clips either on the Facebook group or out there on clips.
So now I have the audio file and I have the transcript. I take the audio file and I loaded into a site called Libs. Libsyn is the largest podcasting host out there. And you want to put your podcast on a host separate from your website, because most websites, most Web hosts are not built to stream sound but Lipsyn is. That's all Lipsyn does, is stream audio and video clips. So I use Lipsyn. And they were the largest.
The best that the only one I'd ever even considered going to. There are other ones that are good too, but I trust Lipsyn implicitly. They make it really, really easy. So I put the file on there and then I have to write a little bit and do a little bit of stuff, put a little bit more content like the covers and the things that you see. And then the information. If you look at what's, you know, the show notes things and all that, I put all that in there and then lipsyn, literally pushes that everywhere.
They build a feed and then they push it everywhere it needs to go. So the feed is built to go to Apple, Google, Amazon, Pandora, all of them. So anywhere you're listening to this podcast, it's Lipsyn helps me get it to you each week. And then I go to, I have my website, 40PlusFitnessPodcast.com is hosted on a service called Deluxe Hosting. They've been doing it for quite some time. I was with someone else, but they sold their shared hosting to this company.
But deluxe hosting is actually even better than the one I was working with. I love these guys. They're real quick to help and help you out. They do a lot to really get us going. And then it's basically from that point I put the show notes in there. So basically the transcript I just post, you know, copy paste it all in there, make the post, make sure there's a link to the book which if you want to buy the book, if you go through my link, I get a little help from Amazon.
They give me a little kickback. It's like I think it's two to four percent. So it's not a huge amount, but it's just a nice little bit to kind of help cover some of the basic costs. And then as far as promotion, Lipsyn will post on my Facebook page, my Twitter and my LinkedIn. So that's automatic. And then on the Facebook group and via email, I sometimes send out stuff to let you know that it's there.
I'm actually not really good at promotion. I should be better. So it is one of my weaknesses. I should promote the podcast a lot more than I do. After that, I got into writing a book, so I got laid off in December of twenty seventeen, at the time I had about five clients, so my goal was to previously was to continue to work, do my thing and just have some clients build the podcast up. And then at age 55, I would retire.
Right. That was the plan. Well I got laid off December of 2017, which was about three years earlier than I was intending to leave. So I decided, OK, I need to write a book that's probably the best route for me right now. Not having a job and being home. I have some time. And so I went ahead and you listen to the last five episodes of 2017, I did five special episodes, the 26th to 31st.
That was actually the outline for my book. I literally wrote the outline and I recorded five episodes of what I wanted to have in the book. So it was really condensed version of my book that I did over five episodes. I hired a company called Scribe to coach me through writing a book. I'd never done it before, I'd never published. And so rather than chase publishers and try to get them, you know, do a draft and try to send it to publishers and do that, because I wrote a novel back in the 90s and I did all that.
And you hate getting those rejection letters. And I just really didn't want to go through a lot of that. And I don't want to hire an agent. So I hired Scribe, a really cool company that helps you publish books. They were one of the first in the field and they are probably still the biggest. But there are other companies that do that. But I just needed some help with publishing the book. Now, the one thing that Scribe really didn't do a lot for was the marketing of the book.
And that's why I joined the author academy and they helped me with the promotion of the book and kind of making sure that it aligned with what I do as a business. So I already had the book written and was getting ready to publish it when I joined Author Academy to start working on the marketing. And I hired a friend and his name is Joel to help me do the editing for the audio book. So I had the text from the from the book and then I went through and did a read that was painful.
But I read the book and I recorded it and gave it to Joel and he put it together to get it in the format necessary for getting an audio book version. And so the book went live November of 2018 and it's available hardback paperback Kindle Audible. You just search for The Wellness Roadmap on Amazon and you'll find it. And then I started submitting myself for awards. I was a finalist at Author Academy Awards. You may remember Dr. David Friedman in his book Food Sanity.
He won. I had him on for Episode 331. Well-deserved. David is a good friend now and he deserves that. His book was awesome. And his speech during the awards ceremony was pure gold. So I'm happy to have come in second place to David. And then I did win America's Best Book Award for Health and Fitness. So award winning book. I'm really proud of that. And so it's really that was a really good two years for me with regards to writing a book and then getting some awards and some credit for it.
So now I want to talk a little bit about 40 plus fitness online personal training. Now, as I mentioned, I started the podcast at the point where I did know that I wanted to be a personal trainer. I had gotten my certifications earlier, really to train myself. I was traveling so much. I just really didn't have the time to go to a personal trainer. And I knew I needed some of that, some of the things that they would be able to teach me.
So my goal was to work on it for five years and then at 55, retire. But the layoff came about three years early. So I was out and about and I decided to go ahead and start training people. I already had a few clients when I got laid off, but I became an NSAM certified personal trainer, then went on and got the corrective exercise specialty. And then I've gone on to add fitness nutrition and behavior change from them.
I also went and earned my certified functional aging specialist from FIA, and then I'm a level two online personal training coach with OTA, which is a group that that trains online personal trainers. They've got the best program out there. And I've gone on to get the level to cert, which is the highest cert that they have available. And so for over five years, I've been doing challenges, some free and some paid. I have some do it yourself programs.
I did one on one training and I did group training. So I was doing a lot of these different things and I learned a ton. You know, I've had hundreds and hundreds of people come to my programs. And as a result, I've learned a lot about online training. I've learned a lot about training in general and a lot about what goes on when we're trying to lose weight when we're over 40. Now, I'm but, you know, all the things I've done, I when I sat down and I was going through OTA 2 really my online personal training 2, and as I was going through that, I built up a new program.
I said, OK, I'm doing some group clients and I love that. I'm doing some one on one clients. I love that. But I saw weaknesses in both of those models and I said I can do this better. So I really took all those concepts, all those things. And I came up with my 12-week GAS Program. Now, this program, paired with a legacy program for people that want to stick around, is a program that is very limited and it's a small group.
I'm only going to have 12 participants going at any one time during the 12-week program. And it takes all those. And it's just really, really cool. And I don't want you to take my word for it. I'm really excited about it. But I want you to listen to what some of my clients have to say.
Why did you decide now is the time to hire a trainer or coach?[01:11:44.690] – Client 1
Why did you go with Coach Allan?[01:16:48.670] – Client 1
What are some of your wins? What are you most proud of from the GAS Program?[01:21:20.760] – Client 1
But that's OK. I'm doing other things. I've built up my strength. When Coach Allan gave me my first program, I thought, wow, that's easy. That's like wimpy. OK, I have to do some squats, I have to do some overhead presses, I have to do some side lunges and counter push ups or knee push ups and I thought I can do that. It's not hard at all. Like I stood on that band, tried to put press up over my head and I couldn't do it, not even with a ten pound resistance band.
That was a shock to me because I used to be a lot fitter. And as I worked at it day by day, slowly, slowly, I've gotten stronger. And so I'm really happy with that. I'm proud of that. I'm also proud of my nutrition. I eat better. I eat good food, healthy food. I don't drink Pepsi anymore. I'm proud of the learning I've done to learn about fitness and even to share things with my family, the little things that I've learned that I think they might be interested in.
I'm really happy I can do that. So I'm very proud of what I've accomplished.[01:24:55.670] – Client 5
Do you feel good about this investment of time, effort, and money? Why or why not?[01:27:45.810] – Client 1
[01:31:18.800] – Client 8
I do feel good about the investment and the reasons why is I did a lot of research in regards to hiring a coach and I did hire a coach prior to this for a cycling event. And I need the guidance. So when I put time and money into it, it gives me that much more to fulfill my goals that I need to succeed.
Is there anything else you'd like to say about the 40+ Fitness GAS Program?[01:32:42.650] – Client 1
The program really did do a lot of that for me. I don't think I would have done it on my own. I know I wouldn't have done it on my own. I've been on diets many times and it just diet doesn't do it, it's all of it together. So having that support, guidance, the knowledge to do what's right and knowing what works.[01:37:19.920] – Client 8
And what I will say about that is, is you got to put in time. You got to put in effort, you got to do your homework and you got to prepare. And the guidance that I get through Coach Allan is he's put me on a program and there's so much information that I'm able to gather, motivation that I'm able to gather in order for me to prep, because it's always been hard being on the road to travel. And also I'm able to get the exercises I need via the website and the apps for me to be motivated and have accountability throughout my process in my health journey.[01:38:38.940] – Client 9
Post show with Rach[01:39:07.620] – Allan
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