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Aging is a Myth!

Fat Allan
Like a lot people, I spent my 20s and 30s focused on my career and I put my health and fitness on the back burner. As a result, I found myself at 37, unfit, unhealthy, and this had sucked the joy out of my life. I’d become a fat bastard.

I told myself I wanted to get healthy and fit. I tried and failed, tried and failed, tried again, and failed again for eight long years. As I continued down the aging path, my body continued to get worse. I lost muscle mass. My stomach ballooned out as I put on visceral fat. And every virus seemed to have my name on its hit list, I was sick all the time.

I just couldn’t seem to figure out a way to turn things around. I felt like a failure. With no energy and my confidence tanking, it was beginning to affect my career. It seemed as if I was on a collision course with an early death like my stepfather.


I knew there had to be an easier way...

I needed help, but my nonstop work travel made it impossible to have an experienced training partner or work with a personal trainer.

So, I hit the books, spending thousands of dollars learning to become my own personal trainer. I made a commitment to apply what I had learned to transform myself from a fat bastard to the althete I knew was under all that fat.

And I did!
I used a simple program that got me stronger, made my body more functionally fit, and improved my stamina. I made some simple, sustainable changes to my diet. I found ways to keep myself accountable to the changes I needed to make.

And over the next 11 months, I used that program to change my body.

I didn’t spend hours in the gym like I had in my 20s. I trained less than 7 hours per week.


I didn’t starve myself to lose body fat (in fact I ate more).

I lost over 65 pounds of fat and added 11 pounds of muscle.

I’d become a new person - CONFIDENT; STRONG; PASSIONATE.

At 46 I was biologically younger than I had been 9 years earlier. That's why I say, aging is a myth.
You have a choice!
I want to show you how you can do the things that changed my body and changed my life.



Work with the most qualified coach for people over 40.
Personal Training Certifications and Specialties
  • National Academy of Sports Medicine (NASM) Certified Personal Trainer
  • Corrective Exercise Specialist
  • Fitness Nutrition Specialist
  • Functional Aging Institute Certified Functional Aging Specialist
  • Certified Online Trainer
40-Day-Guarantee
Our Zero Risk Offer
I also want to eliminate any stress or hesitation you may feel by taking all the risk for you. You have ZERO risk. All 40+ Fitness coaching, programs, guides, and challenges come with a 40-Day 100% Money Back Guarantee.

If for any reason you're not completely statisfied, I will give you your money back, no questions asked.

You'll get results or you pay nothing.

40+ Fitness Workouts and Challenges

40+ Fitness Lose a Size Challenge

Over 30 days, we implement three very simple behaviors that lead to sustainable weight loss. You'll have access to Coach Allan to hold you accountable as you build habits that help you lose weight.

Get the weight loss program used by hundreds of people to lose a size in 30 days.

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40+ Fitness Strong, Lean & Energetic Base Guide

Get the program Coach Allan used to transform his body.

This 3-month barbell and dumbbell workout will get you strong and lean. Coach Allan gives you the programs and guidance to make sure you get the results you want.

Note: This is the same program followed for the first three months of the Strong & Lean Over 40 Program perfect for "do-it-yourself" people.

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40+ Fitness Monthly Rate Training Programs

40+ Fitness Group Online Personal Training

Join the online training group with:

  • Customized to your goals and needs

  • Live monthly group Q& A coaching session

  • One one-on-one coaching call per month

  • The 40+ Fitness App with workouts, habit tracking, and direct access to Coach Allan

  • Online community (The Wellness Tribe) for accountability and support

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40+ Fitness One-on-One Online Personal Training

When you really want to change your health and fitness, there's no better way than to hire Coach Allan one-on-one. He provides custom workouts, custom nutrition coaching, accountability through weekly one-on-one calls and direct access through the 40+ Fitness App.

You become like family, with unsurpassed support and connection. Due to the nature of one-on-one training, I only take clients by application.

Apply for One-on-One Training

The 40+ Fitness Wellness Tribe

Join the Wellness Tribe to have a group of likeminded people to support and hold you accountable. This private Facebook Group is full of motivation, encouragement, and fun. Coach Allan also does regular Facebook Live training and Q&A sessions.

You'll also have access to the 40+ Fitness App, where you'll have direct access to Coach Allan and you can have your action-based goals set up for daily/weekly check-ins to help you build healthy habits. Don't go it alone! Join the Wellness Tribe today!

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I launched the highly successful
40+ Fitness Podcast.
  • Over 440 episodes included over 275 interviews with health and fitness experts around the world
  • Over 2 million downloads
  • Available on Apple, Google, Spotify, Pandora, Youtube, and 100s of other podcast players

I wrote the award winning book,
The Wellness Roadmap.
  • Best Book Awards Winner (Health and Fitness)
  • Best Book Awards Finalist (Aging)
  • Author Academy Awards Finallist (Health and Fitness)
The Wellness Roadmap audiobook



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